The IIFF Tampa Bay will be making history as the first South Asian film festival in the US to introduce a music video segment celebrating South Asian music videos as an exciting form of cinema.

Programmed and hosted by well known music personality Raoul Juneja (a.k.a. Deejay Ra), the segment highlights the growing independent movement of South Asian music artists from around the world, representing genres of pop, rock, hip-hop, dance, and many more.